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Up There

January 2019

Engaging idea with your brand all over it.


Stella Artois has made one of the most effective examples of a branded documentary that I have seen.

The short doc, Up There, follows workers who still hand paint billboards in New York City. Not only is this short doc a fascinating look at a dying art form, but the billboard in which they are painting is a Stella Artois ad!

This branded doc achieves four things - entertains, shows off their logo, reaches an audience they otherwise would not have and aligns Stella Artois with the values of the artists: dedicated, craftsman, attention to detail. 

I encourage you to check out the short video below.

(No, I did not make this)

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